City of Surrey Launches New Brand for Arts and Heritage
September 26, 2014
Surrey, BC – A collective ‘ah’ was heard at Surrey City Hall during the BC launch of national Culture Days when the City of Surrey unveiled its new marketing brand for Arts and Heritage (AH). Say AH for Arts and Heritage in Surrey promotes the city’s contemporary art gallery, state of the art civic theatres, heritage attractions, museum exhibitions, archival collections and public art installations.
“Arts and heritage sectors have been internationally recognized as key elements for enhancing urbanization, particularly in diverse and rapidly growing cities such as Surrey. The approval of the Surrey Cultural Plan in 2012 and the recent Cultural Marketing Plan for Arts and Heritage demonstrate our commitment to enhancing and enriching Surrey’s cultural programs and services to benefit all of our residents,” said Surrey Mayor Dianne Watts.
“A collective brand for Surrey’s arts and heritage venues and services is a critical step toward fortifying the image and building awareness of the numerous and varied cultural opportunities in Surrey,” said Councillor Judy Villeneuve, Chair of the Culture Development Advisory Committee. “Say AH will raise the profile of arts and heritage within Surrey and the region by engaging new audiences and welcoming volunteers to share arts and heritage with their communities.”
The Say AH campaign has been developed to support improved access on the City Website through a new arts and heritage landing page with quick links to facilities, services, exhibitions and special events. For more information visit www.surrey.ca/AH
For program information contact:
Laurie Cavan, General Manager
Parks Recreation and Culture
City of Surrey
For interviews contact:
Communications Manager, Office of the Mayor
City of Surrey