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Surrey Launches MADD Red Ribbon Campaign

November 30, 2011

Surrey – Drive sober was the message at City Hall today as the City of Surrey, victims of drunk drivers, emergency service workers, and representatives from Mothers Against Drunk Driving (MADD) joined together to launch the 2011 Project Red Ribbon campaign.

Project Red Ribbon is MADD’s signature public awareness campaign and runs for two months during the holiday season. Residents are asked to display a red ribbon on their vehicle, keychain, or personal item like their purse, briefcase or backpack.

“The Red Ribbon campaign is another reminder about the deadly consequences of drinking and driving,” says Mayor Dianne Watts. “We’re asking people to make a conscious choice to drive sober during the holiday season and throughout the year.”

Every day, on average, four Canadians are killed and 200 more are injured as a result of alcohol and drug-related crashes.
“Impaired driving is a deliberate act and there are no excuses for it. The choice to drive impaired affects not only the driver, it affects everyone on the roads with them,” says Bob Rorison, President MADD Metro Vancouver.

“By displaying a ribbon, you are making a personal commitment to safe and sober driving, and showing your support for the thousands of victims, their families, and the MADD volunteers who work tirelessly to make change happen.”

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Media Contact:

Tara Foslien
Senior Communications Specialist
Office of the Mayor
604.375.4584

Bob Rorison
President MADD Metro Vancouver
Office: 604.419.3757
Cell: 778.928.2486