In 2014, Toronto-bred, Los Angeles-based quartet MAGIC! scored the song of the summer with their debut single “Rude” — a buoyant reggae-pop tune that held the No. 1 spot on the Billboard Hot 100 for six weeks, charted in 41 countries, and sold more than 10 million singles, while its video nears a billion VEVO views. It was a juggernaut that launched their debut album, Don’t Kill the Magic, into the Top 10 and introduced MAGIC!’s breezy sound — a catchy fusion of reggae, pop, and R&B — to the world. “When ‘Rude’ got big, my thought was, ‘What do we do with this?’” says the band’s lead vocalist and chief songwriter Nasri. “So we chased it. We used its success to get us around the world a few times and to turn those 350 million streams into a fan base.”
Indeed over the past two years MAGIC! has established itself as a bonafide sensation thanks to its undeniably catchy sound, superlative songwriting, and masterful musicianship. Now the band, which also features guitarist Mark Pelli, drummer Alex Tanas, and bassist Ben Spivak, has released a new single, the Caribbean-tinged “Lay You Down Easy” (featuring Sean Paul), which debuted at No. 1 on Billboard’s Reggae Digital Songs chart and racked up two million Spotify streams and one million VEVO views in its first two weeks. MAGIC! is also gearing up for the July release of its new album, Primary Colours, which finds the band further displaying its reggae influences and pop smarts.