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Customer Relationship Management, Marketing Operations and Communication Management Strategy

 

Number:

1220-030-2014-014

Title: Customer Relationship Management, Marketing Operations and Communication Management Strategy

Description

Request for Proposals

The City of Surrey, Parks, Recreation and Culture Department seeks a consultant to research and develop a Customer Relationship Management, Marketing Operations, and Communication Management Strategy for Community and Recreation Services for implementation 2014-2015.

The selected consultants will undertake the necessary research, including reviews of Census materials, surveys, polling or facilitation of public/customer focus groups, to develop a Customer Relationship Management, Marketing Operations, and Communication Management Strategy for the identified facilities and services.

The Plan will deliver detailed and specific Action Plans, including key messages, target audiences, distribution strategies and any appropriate cooperative marketing opportunities for Community and Recreation Services.  The consultant will meet with Steering Committee members.

Timeline
May 2014 - Research and consultation
June 2014 - Interim recommendations
July 2014 - Final report

INFORMATION MEETING
Monday, April 28, 2014
Time:  3:00 pm - 4:00 pm
Surrey City Hall
Meeting Room 3W90.04
13450 - 104th Avenue, Surrey, BC

RFP document for download: 
Customer Relationship Management (.pdf)
Schedule C - Form of Proposal (.doc)

Addenda
If the City determines that an amendment is required to this RFP, the City Representative will issue a written addendum by posting it on the BC Bid Website at www.bcbid.gov.bc.ca (the “BC Bid Website”) and the City Website at www.surrey.ca (the “City Website”) that will form part of this RFP. It is the responsibility of Proponents to check the BC Bid Website and the City Website for addenda. The only way this RFP may be added to, or amended in any way, is by a formal written addendum. No other communication, whether written or oral, from any person will affect or modify the terms of this RFP or may be relied upon by any Proponent. By delivery of a Proposal, Proponent is deemed to have received, accepted and understood the entire RFP, including any and all addenda.

All inquiries related to this RFP should be directed in writing to the person named below.

Closing Date:

May 12, 2014 - 3:00 p.m., local time

Contact:

Richard Oppelt
Purchasing Manager
Finance & Technology Department
Tel: (604) 590-7274
Email: purchasing@surrey.ca

Status: Awarded
Awarded to: Illuminata Marketing Inc.

 

 

 

 

 

 

 

 

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